POSITION SUMMARY

At Nutrien Wonderhub, Saskatchewan’s only children’s museum, we bring children and families together to create, learn, and play. The Marketing and Communications Coordinator is a creative storyteller with a passion for play, childhood education, and community impact. The Coordinator is at the forefront of promoting Wonderhub and enhancing our reputation as a world-class children’s museum that provides experiences children and families can’t get anywhere else. Reporting to the CEO, the Marketing and Communications Coordinator works closely with the museum’s leadership team, building a deep understanding of the museum’s mission, strategic priorities, objectives, and offerings. The Coordinator is responsible for supporting the development of annual marketing and communications strategies and plans. The Coordinator implements the annual marketing and communications plan, crafting compelling narratives, and creating engaging content to connect with identified target audiences across various channels.

KEY AREAS OF RESPONSIBILITY

1. Marketing, Communications, and Brand

• • Supports the development of annual marketing and communications strategies and plans aligned with organizational priorities and goals.
  • Responsible for the coordination and implementation of the annual marketing and communications plan.
  • Collaborates with internal teams (e.g. education, visitor experience, shop, etc.) to understand their objectives and develop promotional plans, content, and collateral tailored to meet their needs, playing a key role in helping to drive revenue from admissions, memberships, paid programs, facility rentals, the shop, and fund development.
  • Monitors and reports on marketing analytics and results, adjusting strategies accordingly to optimize performance and meet organizational targets.
  • Cultivates and upholds the museum’s brand and visual identity across all communications channels, raising the visibility and profile of the museum’s mission in the community.
  • Intermediate graphic design skills with the ability to utilize established templates in software such as Canva, with the ability to develop new templates according to brand guidelines, and the ability to work with externally contracted designers, as needed, to develop promotional materials.
  • Maintains a cohesive brand identity by carrying the Nutrien Wonderhub voice and visual guidelines throughout internal and external documents and collateral.
  • Leads market research activities and keeps up with current and emerging trends and best practices in the industry.

2. Digital Marketing and Social Media

• • Acts as the museum’s lead storyteller, creating captivating content across multiple platforms including web and social media.
  • Maintains a consistent and engaging digital identity and voice that is accessible to our core audience of families.
  • Manages all social media channels and content calendars, ensuring consistent branding and content to grow online engagement.
  • Drafts compelling emails that generate high open and click-through rates.
  • Manages all aspects of the website including regular content audits and updates to ensure up-to-date and timely information is available.
  • Implements SEO strategies for the website to improve search results.

3. Media Relations

• • Builds and maintains productive relationships with local media outlets to secure earned media opportunities.
  • Serves as the primary contact for media, coordinating interviews and developing key messages and speaking points for identified media representatives.

4. Budget

• • Develops, monitors, forecasts, and reports on annual and multi-year budgets for marketing and communications, managing to minimal variance.

5. Other

• • Drafts speaking notes and presentations for the CEO and other members of the Leadership Team.
  • Assists in the fulfillment of gift and sponsorship agreements, ensuring all donors, sponsors, and funders receive the recognition indicated in their agreements.
  • Performs all duties and responsibilities in a manner consistent with the museum’s mission, vision, and values.
  • Performs other related duties as assigned.

QUALIFICATIONS & SKILLS

• A post-secondary degree in marketing, communications, public relations, journalism, or a related field, with three to five years of experience in marketing and communications. Experience in the non-profit sector would be an asset, but is not essential. Equivalent combination of education and experience would be considered.
• Strong proficiency in digital marketing tools and platforms, including social media management and content creation.
• Ability to develop annual plans and budgets.
• Excellent written and verbal communication skills, with a keen eye for storytelling.
• Experience in updating websites using content management systems. Bonus points for experience with WordPress.
• Intermediate graphic design skills. Bonus points for experience and comfort with Canva or more extensive graphic design skills and experience (e.g. Adobe Creative Suite).
• Ability to work collaboratively in a dynamic environment, balancing multiple priorities and deadlines.
• Demonstrated ability to build productive working relationships with key internal and external partners.
• Analytical and problem-solving skills with an ability to compile and interpret data and make strategic, data-driven decisions.
• Able to collaborate with all internal teams, helping to build a culture focused on delivering value to our visitors and stakeholders.
• Organized, self-motivated, and detail-oriented.
• Willingness to learn and adapt to challenges and differing perspectives.
• Commitment to inclusion, diversity, and equity.

OTHER CONSIDERATIONS

• Current Criminal Record Check required upon offer of employment.
• This position requires travel within Saskatoon; a valid driver’s license as well as access to a vehicle is essential.
• Must be available during non-regular business hours, such as evenings and/or weekends, to attend meetings, programs, and events, on an occasional basis.

REPORTING

This position will report to the Chief Executive Officer.

COMPENSATION & BENEFITS

• Salary range: $50,918 – $63,648 (target mid-point of $57,283), depending on experience, based on full-time, 37.5 hours / week
• Three weeks' vacation
• Group benefit plan
• Group retirement savings plan
• Complimentary parking (subject to change)
• Professional development opportunities
• Complimentary family membership to the museum

LOCATION

This full-time role will primarily be in-person, with some flexibility to work remotely from time to time. We are looking for someone who is available to work 30 – 37.5 hours / week, to be negotiated with the successful candidate. Nutrien Wonderhub is located at 950 Spadina Crescent East, Saskatoon, SK. Some travel is required occasionally, primarily within Saskatoon.

WHO WE ARE

Our mission is to bring children and families together to create, learn, play, and explore without boundaries.

Our vision is to expand possibilities for children; building a brighter future for our community.

We are a world-class children’s museum. In June 2019, we opened our doors at our new home in the historic Mendel Building, located on the banks of the South Saskatchewan River. Since opening we have brought thousands of visitors together in a rich educational environment that fosters learning through experiences rooted in play.

Our interactive exhibits and engaging programs provide creative and educational experiences for children and families. A walk through the museum reveals a flowing space that is comfortable, exciting, and welcoming of all people. From the ethereal northern lights that grace the heights of the facility’s main gallery to the fan-favourite, whimsical fiber-art climbing structure, you’ll discover nooks for high energy activity and crannies for quiet, thoughtful creation and play. Our exhibits provide endless

opportunities to explore the wonderful ways science, technology, engineering, art, and math interact. The museum draws visitors from across the province, and beyond, and is integral to the cultural fabric of Saskatchewan.

Located on Treaty 6 Territory and the Homeland of the Métis, we are Saskatchewan’s only children’s museum and welcome more than 100,000 visitors each year. As a non-profit organization, we rely on daily admissions, memberships, programming fees, and vital community support to fund our programs and operations. This is an exciting time to join Wonderhub as the museum is embarking on a new strategic plan (2023-2026), building on our strengths and preparing for our next phase of growth and organizational development.

For more information about Nutrien Wonderhub, please visit: www.wonderhub.ca.

FOR MORE INFORMATION ABOUT THIS OPPORTUNITY, PLEASE CONTACT:

Leah Brodie, Chief Executive Officer
306-249-3574 ext. 233
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How to Apply

To apply, please submit a cover letter and resume by  4:30 PM ON FRIDAY, FEBRUARY 28, 2025, to:

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Please note that qualified applicants may be interviewed as applications are received. Interested candidates are encouraged to submit their application as soon as possible.

Nutrien Wonderhub offers an inclusive workplace that embraces diverse backgrounds and commits to diversity, equity, and inclusion.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.