Up to 12,000 people take in the festival's shows each summer, and the company's Shakespeare Live school program reaches an additional 4,000 students.
In response to in-person events cancelled due to the pandemic, the gallery brought videos by Saskatchewan artists to sidewalks, parking lots and pubs in communities across the province.
It was a bit of a gamble to establish a theatre in Meacham, a village of 87 people, but it paid off, with audiences travelling from 50 nearby communities within a 150-kilometre radius to attend shows.
More than 3,000 people converge on Moose Jaw every summer to take part in the Saskatchewan Festival of Words. An additional 2,000 are reached through the festival's province-wide Writers in Schools program.